Gustaf Tenggren's commercial
One of a series of Heisey's Glassware advertisments that illustrated the history of glass through the ages
Parallell to the children's book and magazine illustrations, the important advertising commissions made way for Gustaf's commercial success
in America. To be hired as an artist for one
of the larger companies' campaigns for the biggest nation-wide
magazines meant a considerable income and consolidated the artist's position among the foremost
in the business.
A box of Blue Moon Silk Stockings, one of Gustaf Tenggren's most noticed campaigns
For Gustaf, that meant year-long series of ads for silk stockings, silverware and
glassware. One single commission could bring more than a thousand dollars
in payment to the most famous illustrators, as Coles Phillips, J. C. Leyendecker or
John LaGatta. For every top name fighting for a place in the sun, there was
a large number of medium quality artists, filling the continuously growing weekly and
daily press with illustrations. To stay on top of the
pyramid meant the difference between a life in luxury and fame
or one in constant struggle for survival.